University Book Store wanted to create a campaign that would highlight the passion and expertise of it’s booksellers as well as promote the benefits of connecting with others over a love of reading in a brick and mortar store versus shopping online. Print and digital advertising, social media, direct mail, and store signage featured portraits of actual employees and their favorite books. A behind the scenes video interviewing each bookseller was produced as well as second round of portraits and an additional video in order to carry the campaign throughout the entire year.
December 2012 & April 2013
Art Direction, Design, & Photography
Matthew Simmons (copywriter) & Tim Prioste (video & editing)