Side Area

Populate the side area with widgets, images, navigation links and whatever else comes to mind. Easily add social icons linking to your social media pages and make sure that they are always just one click away.
| Books Are Our Passion
10490
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Books Are Our Passion

University Book Store wanted to create a campaign that would highlight the passion and expertise of it’s booksellers as well as promote the benefits of connecting with others over a love of reading in a brick and mortar store versus shopping online. Print and digital advertising, social media, direct mail, and store signage featured portraits of actual employees and their favorite books.  A behind the scenes video interviewing each bookseller was produced as well as second round of portraits and an additional video in order to carry the campaign throughout the entire year.

Date

December 2012 & April 2013

Skills

Art Direction, Design, & Photography

Credits

Matthew Simmons (copywriter) & Tim Prioste (video & editing)

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